Understanding the Value of a Social Media Impression (A Nielsen Company Report)
Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.
Advertising with Facebook is effective. Read this recent analysis from Nielsen that explains the difference between paid and earned media and shows how ads with social context increases consumer recall by 60% and purchase intent by 4x.
Check it out here: