This book offers principles and tools you can use to discover how your customers behave - and how to put that knowledge into action to drive more sales.

Business Analytics in Retail for Dummies -E-book http://bit.ly/dummyanalytics

This book offers principles and tools you can use to discover how your customers behave - and how to put that knowledge into action to drive more sales.

Business analytics isn’t a new concept, but new technologies are emerging that make it possible for average business users to analyze and understand the data. This book offers principles and tools you can use to discover how your customers behave — and how to put that knowledge into action to drive more sales. In this book, you'll learn how to:

Understand the basic concepts of business analytics

Dispel business intelligence myths

Set up scorecards and dashboards

Measure consumer sentiment through social media

Check it out here: http://bit.ly/dummyanalytics