Social Network advertising spend to exceed 1 billion dollars in 2010
and you can take a share in this revenue with your social networking site.
US advertisers will spend an estimated $1.68 billion on social networking sites such as Facebook, Twitter and MySpace in 2010, according to the latest forecast from eMarketer. This represents a 20 per cent increase over 2009, and means social media will account for 6.7 per cent of all US online ad spending.
The market research company predicts spending in the sector to increase further still in 2011, to exceed $2 billion (£1.3bn).
Many publishing, content and blogging sites drive revenue through Google AdSense ... no doubt that it's one of the most effective options out there. Another popular one over the last year or two has been in-text ads. However, as this growth has continued, website publishers and content destinations of all sizes have been looking for alternatives to diversify their revenue stream.
A new Cursor Marketing has been developed by AdBull http://www.AdBull.com and shows great result and even promising to surpass both in-text and AdSense/contextual/PPC ads ... by 379% or more. AdBull cursor ads don't replace these other formats, but rather work alongside them to provide a truly additive revenue stream. It's definitely worth testing out, since it's a potential all win and no risk possibility.
One of the core areas of social networking that's expected to drive more advertisers to the social sphere is the growing momentum of online games. Although advertising is not a primary revenue source for companies such as Zynga and Playdom, eMarketer believes these companies could earn up to $220 million (£141.1m) from advertisers in 2010, rising to $293 million (£188m) in 2011.
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