Social network marketing methods and tools will allow you to drive traffic to your online community
Many marketers who don't use Social network marketing realize that it’s getting more expensive and harder to find new prospects in old-fashioned advertising way using advertising via Newspaper, Radio and TV. These interruption methods are costly and not effective.
The most important things to remember when creating your social network marketing plan is that you need to offer quality content and provide good value for your audience. The best marketing plan in the world will fail if you have poor quality content on your social network. You will drive traffic to you website, but people won't stay long and they will most certainly never come back to your site again.
Here is our 10 points social network marketing plan.
According to the Wikipedia "A weblog, or simply a blog, is a website which contains periodic, reverse chronologically ordered posts on a common webpage.”
or blogging software will allow you to create content rich websites, requiring little technical skill.
There are three key success strategies in blogging – reading, writing and commenting.
To find the blogs you want to read get an RSS Reader (google.com/reader), you can set reader as homepage. If you like a blog, subscribe to it.
To search for a relevant blog for you use the following tools
Here are some tips on how to make comments
Increase the value of the article by:
• Share an example
• Add a point
• Add a useful link
• Ask a question
• Use your real name (not company)
Why Leave Comments?
• It creates Karma
• Get noticed by other bloggers
• Get noticed by other blog readers
• Get links back to your blog
• Thought leadership
Finally – measure your results
2. Article marketing:
The second important element of your social network marketing plan is Article marketing. People are looking for information to solve their problems on the web. If you give them answers by writing number of articles addressing their issues, your will score high both in search engines and achieve the expert status among your customers. Once you written your articles, submit them to article directory.
Articles rank highly in the search engines and you can create a link to your web-site which will give you long term traffic back to your website.
It will brand you as an expert, gives you an Authority status, create credibility, and most important people will most likely to buy from you.
The best known article submission websites are: ezinearticles.com and goarticles.com
3. Use social networking websites:
We teach you how to use Social networking websites like Twitter,
to promote your web-site or your product and make it working for you on
as well as automating your customer relationship by using an
These sites have hundereds of millions Members (followers, fans) you can join groups of your target niche market. The main social networking websites are:Facebook, Linkedin, Twitter, My Space.
4. Video and audio promotion:
This should be a very important element of your social network marketing campaign.
by applying tips we teach. Use several video distribution websites for your marketing. All that you need to do is to shoot a video and send it to video uploading sites like You Tube. It seems it is the easiest way of marketing than any other because many people will be much more interested in viewing videos rather than seeing an advertisement. And don't forget at the end of your film to put a link to your website.
You don’t have to be a famous movie director to make a Youtube video. Even better, you don’t have to spend a fortune buying expensive equipment. Just use a simple Flip camera or screen capture software like Jing. And very important - Google loves videos, it will rank really well.
Check out this magnificent, straight-to-the-point, 13-part video series called
"How To Build An Online Business."
The best audio tools are Audacity, Camtasia, Itunes and Skype for making internet calls and sharing files.
5. Press Release:
If you got something to say then send out Press Releases. They are ranked high in search engines.
It increases the traffic to your website by providing quality web content. The main sites to submit your press release are Free Press Release http://www.free-press-release.com/ and PRWEb newswire http://www.prweb.com/
6. Social bookmarking sites:
The last couple of years social bookmarking sites became very popular and you have to use them wisely in your social network marketing plan. Sites such as Digg, Reddit, StumbleUpon, allow users save links to web pages that they want to remember and/or share.
They create a buzz sending traffic to your site, as well building links to your content.
A Webinar, or "Web seminar," is an online event which will allow you to communicate your message to a large remote audience using the Internet. Webinars reach audiences more effectively than regular in-person events because there is no need to plan travel or reserve conference space.
The best tool available is GoToWebinar allows you to use the self-service interface to plan, present, record and analyse unlimited Webinars with up to 1,000 attendees – all for one flat fee.
8 RSS feed
RSS is very important element of a successful social network marketing plan. RSS Simplifies Reading and it means Really Simple Syndication. It gives your audience consume content how they want and when they want it, it unlocks content from a URL and allows for an Anonymous subscription
9 Providing viral widgets to your audeince
Providing free tools like widgets, e-books or other useful information will spread a word about your social networking site virally. Think about creating a news widget, an automatic Twitter widget, Facebook app.
10. Sharing Social Content Sites
The big trick in Social network marketing is using these platforms to create more content and links back to your main site or blog. These sites rank high in Google, which can give you multiple listing on Search engines.
The main Social content sites are scribd.co, docstoc.co, squidoo.com
Sharing your photos also belongs to this category:
If you have pictures you want to share with your audience you can upload them to the Web and don’t forget to link these back to your site. The main photosharing sites are flickr.com and picasa.com
Another site that delves into the making of
your social networking site is by Teri Mason of BestInOnlineBusinessOptimization.Com ,where she discusses additional tools for your list of Social Networking Sites.
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